The doxa and its reversals

Shared evidence. The ambivalence of commonplaces and stereotypes (cf. Ruth Amossy). The power of set phrases and adages ("we can't take in all the misery in the world", "this is our home"). Implicit in ordinary conversations, the play of antiphrases ("France is beautiful!"). Denunciation of the elites and the "people's cause". Fake news and fact-checking. Brandolini's law".