Within theamerikanizm scheme, the 1920s saw the emergence of a certain chikagoizm, the expression of a widespread fascination with all the technical and cultural products of an America perceived from a distance.
But what we might call detroitism was no less important. While writer Sergei Tretyakov deplores the "pickfordization" of mass culture, subject to the Hollywood empire, and proposes its swift "fordization", the production techniques of Detroit automobiles and tractors are reproduced, right down to the products themselves. The Russian version of the Fordson tractor became the most common symbol of agricultural mechanization, starring in films by Eisenstein and Alexander Dovzhenko.
After the launch of the first Five-Year Plan in 1928, a strategy in which American business management methods played a decisive role, the USSR embarked on a direct transfer of Detroit's industrial architecture, where Albert Kahn's agency designed hundreds of factories. Covering the country from Moscow to Siberia, they formed the productive backbone of the country, while for decades to come, the design methods of these buildings would follow Kahn's standards.
