Abstract
After the Second World War, interest in Japanese culture in the Western world resumed on the basis of an extremely unequal balance of power. As part of a re-establishment of Japan's image centered on Japanese-American relations, Japanese fashion, which was in the midst of renewal, strengthened its close ties with Paris, rather than with the United States, the mecca of ready-to-wear.
We will examine this process from the angle of the exchange between Japanese-French cultural representation and recognition, and situate the discovery of new aesthetics (valorization of youth and immaturity) in French fashion, considered through the cases of Japanese and French couturiers who, each in their own way, contributed in the 1960s and 1970s to the displacement and renewal of Japonisme.
