Joseph and the Catholic Holy Family in the ^19th century : paradoxical fatherhood and masculinity

"Hail Joseph": the outrageousness of this non-canonical formula speaks volumes about the runaway success of the cult of St. Joseph in Catholicism during the ecclesial reconquest of the 19th^century . How are we to understand this success at a time of feminization of the cult, with, among other things, an outrageous affirmation of Mariology and Mariophany bordering on Mariolatry? To what extent did the pastoral needs of the Christian family, presented in the ideal of a "Holy Family", contribute to the reaffirmation, through Joseph, of a masculine and paternal figure? How are we to understand the somewhat paradoxical emergence of "Josephology" in the age of the Marian surge? And what are its ecclesiological implications?